1) Radio is intrusive - it plays an active role in the listener's life. At home, at work, in the car even in the shower, radio is everywhere! A print advertisement can be missed at the turn of a page, however you can't switch off your ears!

2) Radio is a frequency medium - a radio campaign doesn't comprise of just one advertisement on publication day, a typical radio campaign will consist of an agree number of broadcast over a set period of your choosing.

3) Radio is inexpensive - radio commercial production is very cost effective, this allows greater flexibility in your campaign. Commercial messages can easily be adapted or varied to react to external circumstances. The unit price of each commercial is also cost effective, this allows for greater repetition of message and therefore greater penetration of the target market.

4) Radio reaches more of your customers and prospects - radio is universal, we can be heard on your PC, mobile or iPad/tablet 24 hours per day. Have you also considered multi-platform advertising via our website and our radio service?

5) Radio is personal - listeners turn to local radio for news, weather, traffic and travel and entertainment. Listeners rely on this information and trust their station to provide accurate and up to date information. The strategic placement of your commercial messages around key information provision will ensure high levels of listener retention.

6) Radio is the greenest way to advertise! There's no packaging or paper waste. Establish your green credentials by using eco-friendly radio advertising.